Intertraffic China moves to Shanghai in 2009

Amsterdam, The Netherlands – The second edition of Intertraffic China, held from 24 to 26 April 2008 in the Beijing Exhibition Center, was well attended and considered a successful event by visitors and exhibitors alike. Organised by Amsterdam RAI in cooperation with the Transport Technology Exchange Center (TTEC) of the China Academy of Transportation Sciences (Ministry of Communications), some 149 exhibitors from 13 countries took part and welcomed 6,140 visitors.

Intertraffic China took place in conjunction with the ninth International Exhibition on Road and Water Transport Technology and Equipment (China Transpo). The next edition of Intertraffic China will take place from 18-20 March 2009 in the Shanghai Exhibition Center.

The opening ceremony of Intertraffic China was performed by Weng Mengyong, Vice Minister of the Ministry of Transport, Zhao Zhanjun, Director-General of the Department of Transportation, Li Juchang, Chairman of the China Highway Transportation Society and Rudolf Bekink, Ambassador of the Kingdom of the Netherlands in China.

Essential to the success of Intertraffic China was the support of the leadership circle, made up of the following companies: Swareflex Traffic Technology (China), Gruen (Germany), PTV Planung Transport Verkehr AG (Germany), Custom Engineering (Italy), Esri (USA), Gatsometer (Netherlands), Changzhou Hua R Sheng Reflective Material Co., Ltd. (China), Avery Kunshan (China) and ESRI (USA).

Enthusiastic responses

The response of exhibitors to the event was very positive. “Intertraffic China is a good way to meet new customers,” revealed Hans Kutsche, Vice General Manager of Gruen (Germany). “China is such a large country and it is so much easier to meet potential costumers at one show over a three-day period.”

Daniel Kolland, Area Sales Manager of Zeag Ltd. (Switzerland) added: “The reactions we received to the products exhibited at Intertraffic China 2008 were very promising. Zeag has made a lot of excellent contacts for the future.”

Philippe Giacometti, Export Manager of Tertu, France, was also impressed with Intertraffic China. “Our company started business in China recently and it was important to participate for the second time at Intertraffic China. This is clearly a major event for the road industry in this country.”

Terry Bills, Transportation Industry Manager with ESRI, USA, was equally positive about the potential offered. “Intertraffic represents an opportunity for ESRI to gain exposure to new markets, and expand our position in established areas. The level of attendees was again impressive and this has proven a fine event for us.”

Intertraffic moves to Shanghai

After two successful events in Beijing, the decision has been taken to organise Intertraffic China 2009 in Shanghai. “Preparations have already started for next year and the change of location is designed to ensure the nationwide profile of the event is further enhanced,” explains Jeanneke Bolscher, Product Manager at the Amsterdam RAI. “In the future, Intertraffic China will alternate between Beijing and Shanghai.”

Intertraffic 2009 will run from 18-20 March in the Shanghai Exhibition Center, simultaneously with two conferences: The Third International Conference on Urban Transportation Systems, organised by the Transport and Development Institute of the American Society of Civil Engineers, and the Sixth Asia Pacific Conference on Transportation & Environment, organised by the International Steering Committee of APTE. The China Academy of Transportation Sciences is the local host for both events.

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