Intertraffic China puts itself on the map


Amsterdam, The Netherlands – The inaugural edition of Intertraffic China, which was held 15 to 17 March 2007 in the Beijing Exhibition Centre, was deemed a great success by visitors and exhibitors alike. Organised by Amsterdam RAI in cooperation with the Transport Technology Exchange Centre (TTEC) of the China Academy of Transportation Sciences (Ministry of Communications), some 127 exhibitors from 17 countries took part and welcomed almost 5,000 visitors.

The opening ceremony of Intertraffic China saw Zhou Haitao, Chief Engineer of the Ministry of Communications and Dirk Jan van den Berg, Dutch Ambassador in Beijing, address the audience and jointly perform the ribbon cutting. The moment the doors opened there was a steady flow of visitors interested in the products and services on display, as well as in attending the various seminars and presentations running parallel to the event.

Among the 127 exhibitors were a significant number of market leaders in the traffic industry. Also in attendance were representatives of the Olympic committee, Beijing Airport and the National Theatre. Visitor numbers over the three days of the exhibition approached the 5,000 mark and the percentage of international attendees was exceptionally high. As well as reflecting the global interest in the Chinese market, this global audience showed the potential of Intertraffic China, the next edition of which will be announced shortly.

“It was excellent to see that the show surpassed everyone’s expectations,” comments Jeanneke Bolscher, Senior Product Manager at the Amsterdam RAI for the Intertraffic portfolio. “Speaking to exhibitors, it was clear that a large number of business deals were being concluded on the exhibition floor itself. The overall results of the show are very promising and I expect Intertraffic to become an established and prominent brand in China.”

Intertraffic China was made possible with the support of the leading names in the traffic world, who became founder circle members of the event. Companies included Gatsometer, 3M, Siemens, Ennis International, LKF, Telefon Gradnja, PTV, Hua R Sheng, Gruen and Avery Dennison.

Exhibitors were fulsome in their praise for the event. “It was important for us to be here as Siemens is an established company in China,” said Roland Michali, Marketing Communication Manager with Siemens AG, Germany. “We used the show as a platform to invite our customers from China, Thailand and other countries in the region.” Lin Rui Qiang, General Manager of Fuzhou Richie Electric Company Ltd., P.R. China added: “We exhibit at many traffic related events in China. This is the most specialised and by far the best exhibition we have participated in and it had a truly international flavour.”

Kimberly G. Ludwig, Corporate Communications Manager, Quixote Corporation, USA, was also impressed with Intertraffic China. “Attendance was better than anticipated and this was a great exhibition to make first contacts. We made progress on closing orders and our distributor was also very enthusiastic about the event. We will definitely be attending the next event.”

Finally, Christian Schou Jensen, Area Sales Manager – LKF Vejmarkering A/S, Denmark, was positive about the opportunities offered. “We were very pleased with the Chinese attendance and pleasantly surprised by the number of international visitors. The event offered an ideal place to meet up with our regional client base.”

About Intertraffic
Intertraffic is the world’s leading trade event brand for infrastructure, traffic management, safety and parking. It offers a comprehensive overview of the very latest products, services and solutions offered by suppliers. Intertraffic is designed for policymakers, specialists and operational personnel from governmental authorities, consultant engineering firms, and the industry at large. See
for more information.

Upcoming editions of Intertraffic
Intertraffic Istanbul 2007: 9-11 May 2007, Istanbul, Turkey
Intertraffic North America 2007: 10-12 October 2007, Fort Lauderdale, USA
Intertraffic Amsterdam 2008: 1-4 April 2008, Amsterdam, The Netherlands

Auteur: Redactie Infrasite

Bron: Amsterdam RAI